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FOUNDER #40. Exiting £8 Million Sports Company - Ian Kerr

July 15, 2026 by Dodge Woodall

Dodge Woodall Network

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Notable Quotes

"I think if you can sell a business for 750,000 pounds, it can change someone's life."

"The agentic economy is coming – it's not going to be know your customer; it's going to be know your agent."

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Episode Summary

In this podcast episode, Ian shares his incredible journey from starting an 8 million pound sports travel company to facing the devastating impacts of the pandemic. He recalls how he and a friend established a cricket travel business in the mid-2000s, successfully running sports tours worldwide. The company thrived until COVID-19 hit, which led to overwhelming refunds due to cancellations. Ian explains the immense pressure of managing finances while prioritizing customer satisfaction. After the pandemic forced him to lay off staff and shut down the business operations, Ian found a fresh start with his new venture, 'Follow On Tours.' This AI-first approach aims to revolutionize sports travel planning by providing automated travel solutions for cricket, rugby, and golf enthusiasts. Ian discusses not only the growth and turmoil of his first business but also delves into the future of travel supported by AI technology.

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Episode Summary

Key Takeaways

The pandemic significantly impacted the travel industry, leading to overwhelming refunds and pressure on businesses.
Innovation through AI can streamline travel planning and improve customer experience in the sports travel sector.
Starting a successful business involves learning through challenges and adapting to changing circumstances.

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