What does it take to start a country clothing brand in 2026?

In this episode of Entrepreneur Conversations, host James Martin speaks with Jacob Lockwood, who transitioned from 16 years in the military to launching Lockwood Smocks, a high-end clothing brand proudly made in Britain. Jacob shares his unique journey, including a daring childhood rum operation during disaster relief in the Caribbean and the motivation behind creating his clothing line. He discusses the challenges of starting a business in the competitive fashion industry, emphasizing the importance of quality and storytelling in brand building. Jacob highlights his hands-on approach, from product design to direct customer engagement at events, revealing the efforts he puts into maintaining his brand's integrity. The conversation also touches on the mental and emotional challenges of entrepreneurship, relationships, and setting long-term goals, providing an inspiring perspective for aspiring entrepreneurs.