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Advice Line with Andrew Abraham of Orgain

by Guy Raz | Vox Media

How I Built This with Guy Raz

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Episode Summary

In this episode of The Advice Line on How I Built This, host Guy Raz is joined by Andrew Abraham, founder of the organic nutritional shake company Orgain. They discuss Abraham's journey and how he built a national brand while also being a full-time medical student. The episode features several callers seeking advice for their business challenges. One caller, Bryn Snyder, co-founder of Slate Electric Flosser, discusses how to connect with consumers and market their innovative dental product effectively. Another caller, Turner Lewis, shares his experience starting Four Craft Cocktails, a golf-inspired canned cocktail brand, and seeks advice on securing investment for growth. Finally, Catherine Smart, co-founder of Not Just Co, discusses her experience raising funds for her pasta sauce and salad dressing business while facing challenges in attracting investors. Throughout the episode, Abraham shares insights about effective communication, marketing strategies, and the importance of making connections with the right investors.

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Episode Summary

In this episode of The Advice Line on How I Built This, host Guy Raz is joined by Andrew Abraham, founder of the organic nutritional shake company Orgain. They discuss Abraham's journey and how he built a national brand while also being a full-time medical student. The episode features several callers seeking advice for their business challenges. One caller, Bryn Snyder, co-founder of Slate Electric Flosser, discusses how to connect with consumers and market their innovative dental product effectively. Another caller, Turner Lewis, shares his experience starting Four Craft Cocktails, a golf-inspired canned cocktail brand, and seeks advice on securing investment for growth. Finally, Catherine Smart, co-founder of Not Just Co, discusses her experience raising funds for her pasta sauce and salad dressing business while facing challenges in attracting investors. Throughout the episode, Abraham shares insights about effective communication, marketing strategies, and the importance of making connections with the right investors.

Key Takeaways

  • Understanding your market is vital for fundraising success.
  • A compelling narrative and showcasing traction are crucial to attract investors.
  • Utilizing micro-influencers can effectively promote products on social media.

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