Advice Line with Chris Riccobono of UNTUCKit

In this episode of How I Built This Lab, Guy Raz interviews Chris Riccobono, the co-founder of Untuck It. Their conversation revisits Riccobono's experiences since his last appearance, including the challenges his clothing brand faced during COVID and the impact of tariffs on business operations. Despite these hurdles, he shares updates about expanding into wholesale and a new sportswear line called Greatness Wins. Riccobono emphasizes the evolving landscape of customer acquisition, where strategies that worked in the past may no longer be effective due to changes in digital marketing.

The episode features several listener calls where entrepreneurs seek advice about their businesses. One caller is Adrian Alvarez, founder of Aero Shorts, who inquires about scaling his athleisure brand amidst stiff competition. Riccobono advises him to focus on a specific target audience and consider collaboration with influencers or retail channels. Another caller, Preet Anand from Snug Safety, discusses raising awareness for his senior safety app and receives suggestions on marketing through trusted channels like radio. Derek from Hockey Ninja seeks guidance on whether to invest more in social media or pursue partnerships with players and teams to promote his hockey equipment. The episode rounds out with Riccobono discussing lessons learned through his entrepreneurial journey, highlighting the importance of perseverance and enjoying the process.