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Advice Line with Michelle Wahler of Beyond Yoga

by Guy Raz | Wondery

How I Built This with Guy Raz

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Episode Summary

In this episode, Guy Raz welcomes Michelle Whaler, co-founder and former CEO of Beyond Yoga, back to the show. Michelle shares her journey since her last appearance, celebrating Beyond Yoga's growth until its acquisition by Levi's for $400 million in 2021. She discusses her new role advising and mentoring aspiring entrepreneurs through her platform, Quince Hill.

The episode includes live calls from entrepreneurs seeking advice. One caller, Carrie Angoff, founder of Elective Study Abroad, seeks guidance on converting interest into enrollments for immersive adult education courses. Michelle emphasizes the importance of selling the experience and creating a strong community around the program. Michelle's advice includes enhancing the website’s visuals and customer testimonials to drive engagement.

Another caller, Grace from Nashville, shares her story of starting a custom upholstery business and expresses concern over initial client relations. Michelle reassures her that rebuilding those relationships is possible by owning past mistakes and focusing on delivering quality work.

Lastly, Angel Raymer from Sacred Paw Soap Company seeks advice on how to convey her product's emotional impact through online sales. Michelle highlights the necessity of showcasing the story behind the brand and emphasizes the importance of clear communication regarding the products and their benefits. The episode wraps up with Michelle's key advice about staying focused on original motivations and avoiding distractions in entrepreneurship.

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Episode Summary

In this episode, Guy Raz welcomes Michelle Whaler, co-founder and former CEO of Beyond Yoga, back to the show. Michelle shares her journey since her last appearance, celebrating Beyond Yoga's growth until its acquisition by Levi's for $400 million in 2021. She discusses her new role advising and mentoring aspiring entrepreneurs through her platform, Quince Hill.

The episode includes live calls from entrepreneurs seeking advice. One caller, Carrie Angoff, founder of Elective Study Abroad, seeks guidance on converting interest into enrollments for immersive adult education courses. Michelle emphasizes the importance of selling the experience and creating a strong community around the program. Michelle's advice includes enhancing the website’s visuals and customer testimonials to drive engagement.

Another caller, Grace from Nashville, shares her story of starting a custom upholstery business and expresses concern over initial client relations. Michelle reassures her that rebuilding those relationships is possible by owning past mistakes and focusing on delivering quality work.

Lastly, Angel Raymer from Sacred Paw Soap Company seeks advice on how to convey her product's emotional impact through online sales. Michelle highlights the necessity of showcasing the story behind the brand and emphasizes the importance of clear communication regarding the products and their benefits. The episode wraps up with Michelle's key advice about staying focused on original motivations and avoiding distractions in entrepreneurship.

Key Takeaways

  • Ownership of past mistakes can help rebuild client relationships.
  • Emphasize the unique experiences and community in your offering to drive sales.
  • Staying true to your initial vision is crucial for long-term success.

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