Advice Line with Steve Ells of Chipotle

Guy Raz hosts Steve Ells, the founder of Chipotle, discussing his entrepreneurial journey and insights on running a successful business. The episode opens with Ells reflecting on his new venture, Kernel, which was centered around a plant-based menu and automated ordering but ultimately closed after less than a year. Ells shares that while Kernel didn't become the 'rocket ship' he hoped for, the subsequent pivot to a counter-service sandwich restaurant has been well-received. They talk about how Kernel utilized robotics for food preparation but concluded that human interaction remains essential in the dining experience.

The discussion transitions into listener calls where entrepreneurs share their challenges. Rebecca Smith from Streaky Bay Distillers in Australia seeks advice on differentiating her spirits brand in a crowded market. Ells emphasizes the importance of authenticity and personal storytelling to connect with customers. Another caller, Sri Halema from MatZero, discusses focusing her product across multiple markets while maintaining her original humanitarian goals. Steve advises on marketing strategies while fostering a deeper connection with customers. Lastly, John Rarick, who owns a winery, queries how to market to younger generations as they consume less alcohol. The segment concludes with insights on building brand connection through storytelling and experiences. Ells reflects on how personal relationships with customers helped in Chipotle's success and offers advice on work-life balance.