Boll & Branch: Scott and Missy Tannen

Scott and Missy Tannen share their entrepreneurial journey with Bull & Branch, a bedding company committed to ethically sourced materials. Their venture began when they recognized a gap in the bedding market while upgrading their own linens. After encountering misrepresentations in the industry, they took a risk and committed to transparency and ethical sourcing, which involved considerable research and time spent in factories worldwide.

The couple faced numerous financial hurdles, including a near-fatal cash crisis after ordering ten times the number of shipping boxes they needed. Despite these challenges, they chose to raise funds quickly by seeking investments from friends and family. They strategically utilized advertising, including a major campaign on Howard Stern, which propelled their revenues to new heights. Despite the risks, such as mortgaging their house for advertising funds, they attribute their success not only to hard work but also to a bit of luck and support from their community. Today, Bull & Branch represents a successful blend of quality, ethical practices, and innovative marketing strategies.