Concept2 Rowing Machines: Dick and Peter Dreissigacker

In this episode of 'How I Built This,' Guy Raz speaks with Dick and Peter Dreisigacker, the brothers behind Concept2, a company known for its innovative rowing machines. Starting from their days as competitive rowers, the Dreisigackers initially focused on creating lightweight, carbon fiber oars but soon realized the limitations of that market. They pivoted to developing a stationary rowing machine that mimicked the real rowing experience, which was initially met with skepticism as it entered a niche market. Through the influence of the CrossFit movement, the rowing machine gained widespread acceptance and transformed the company's trajectory. The episode delves into their journey, detailing the challenges they faced, including trends favoring other exercise fads like spinning and the eventual success of their rowing machines as they became staples in fitness centers. Today, Concept2 is recognized for its quality and community-driven approach, continuing to manufacture its products in Vermont and focus on customer service rather than overwhelming marketing strategies. The episode also touches upon the brothers' future plans for the business, tying in themes of sustainability and community.