MadeGood: Salma and Nima Fotovat Lost Their First Business.They Grew Their Next One Into a Snack Giant.

In this episode of 'How I Built This,' hosts Guy Raz interviews Nima and Salma Fotovat, co-founders of Made Good, an organic snack brand. The Fotovat siblings grew up in a family business that produced fruit and nut bars for other companies, giving them firsthand experience in food manufacturing and supply chain logistics. After several challenges, including a failed initial product launch and a split with a business partner, they pivoted to create Made Good in 2014, focusing on allergen-free, organic snacks that appeal to parents wanting healthier options for their children. They launched with granola bites and expanded their product line to include granola bars, cookies, and more.

The Fotovats employed a hands-on approach to marketing by heavily engaging in local events, leveraging their family's existing connections, and focusing on building strong relationships with retailers. Their brand gained traction quickly, culminating in much success in Canada and an expansion into the U.S. market through Whole Foods in 2016. Over the years, they encountered significant obstacles, including a product recall, which they managed to navigate gracefully, resulting in strengthened relationships with their customers.

Today, Made Good generates hundreds of millions in sales, bolstered by the family's commitment to quality and community engagement. As they look to the future, they remain open to opportunities while also reflecting on their past and the lessons learned along the way.