Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)

In this episode of 'How I Built This,' host Guy Raz revisits the compelling story of Seventh Generation, an eco-friendly products company founded by Jeffrey Hollander and Alan Newman. Initially launched as a mail-order catalog featuring recycled household goods, Seventh Generation faced both internal challenges and external market pressures. The narrative unfolds around the dramatic partnership dynamics between Hollander and Newman, revealing how their different personal histories and visions shaped the company.

The episode discusses their turbulent business relationship, which culminated in Alan taking a sabbatical in 1992, during which he was unexpectedly ousted by Jeffrey. This pivotal moment not only transformed their personal friendship but also significantly impacted the direction of the company. As the episode progresses, it delves into how Hollander led Seventh Generation toward massive growth and eventual acquisition by Unilever for nearly $700 million, while also highlighting Newman's later entrepreneurial successes with the Magic Hat Brewing Company. Throughout, both founders reflect on essential lessons about partnership, leadership, and resilience in business.