Ex Athlete Starts £40k/month Speaking Business

In this episode of the Business Broadcast podcast, host James Sinclair engages in a conversation with Frederick Afrifa, a former athlete who pivoted from a potential Olympic career to becoming a public speaking coach. After a setback due to COVID, Frederick found himself working delivery jobs before launching his own business, which currently generates around £40,000 in revenue with a focus on teaching effective communication, especially for professionals in high-pressure roles.

Frederick discusses his unique business model, emphasizing that he helps clients articulate their messages clearly and confidently. His primary challenge lies in attracting more B2B contacts, despite achieving remarkable feedback from previous training sessions.

The conversation touches on various aspects of entrepreneurship, from marketing strategies to personal development in Italy and the UK. Frederick highlights how individuals typically seek his services not just to improve their speaking skills, but also to achieve career advancements. The discussion transitions into practical advice on public speaking, encouraging listeners to slow down, reduce filler words, and focus on clear messaging.

With insights into the importance of visibility and strategic networking, Frederick articulates his vision of wanting to be recognized as a leading authority in communication, akin to how Google is synonymous with search. The episode provides valuable nuggets on building a business, resilience in the face of challenges, and utilizing social media for marketing effectively.