Great Service, No Leads - The £10k/Month Hospitality Training Challenge
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Episode Summary
This episode features Georgie, the founder of Expert Edge, a consultancy aimed at improving training and operations for the hospitality sector. Georgie shares his journey from working in high-end restaurants to starting his business. He discusses his main challenges: attracting new clients, finding dedicated professionals, and charging appropriately for his services. The conversation shifts towards how to effectively market his consultancy, with suggestions on mystery shopping and recruitment as viable business strategies. The hosts emphasize the importance of understanding the target market and the business model for success in the competitive hospitality industry. Georgie takes away valuable advice from the discussion, particularly on creating comprehensive content and insights suited for his clientele.
Key Takeaways
- Focus on recruiting effective management as a way to enhance service quality in the hospitality sector.
- Mystery shopping can be a valuable tool for gauging business performance and generating leads.
- Creating compelling content that addresses client pain points is crucial for attracting customers.
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