£110k/month Selling Heaters! But Growth Has Slowed Down

This podcast episode features George Cornard, founder of Warm4Less, a company that sells infrared heating solutions. The hosts engage in a deep discussion about the current state of George's business, which generates about £110,000 a month and aims to reach £3 million within a year. George shares his challenges, including revenue growth, talent acquisition, and social media engagement.

The conversation also touches upon recent changes in VAT rates for the hospitality sector, providing insights into how these adjustments could benefit businesses and potentially lower costs for consumers. The hosts express excitement about these developments, noting that they could help alleviate pressure on the hospitality industry.

George discusses his product offerings, including customizable infrared radiators, and expresses a desire for increased brand visibility. The hosts offer various marketing strategies, emphasizing the potential benefits of influencer collaborations and social media engagement to drive awareness about infrared heating products. The episode concludes with an emphasis on the importance of effective recruitment and marketing strategies in driving business growth.