The man who made a billion off blueberries

In this episode, the hosts dive into the remarkable journey of John Bragg, a billionaire who began his career on a family farm and grew to dominate the blueberry and telecommunications industries. Starting at a young age, Bragg showed entrepreneurial spirit by picking blueberries and later founding his own farm. After facing a price crash in the blueberry industry, he ingeniously created a packaging and freezing plant, which ultimately saved his business and led to the establishment of Oxford Frozen Foods, controlling a massive portion of the global blueberry market.

Bragg didn't stop at farming; he ventured into telecommunications by seizing the opportunity to buy cable rights in his region during an auction with no competitors. His persistence led him to build the largest private telecom company in Canada. The hosts reflect on Bragg's unique business strategies, which include intentionally overpaying for acquisitions to build a trustworthy reputation and the importance of collaboration within the industry.

Throughout the discussion, they underscore Bragg's belief in community growth, emphasizing that a larger market benefits all participants rather than just one dominant player. They explore his insightful philosophy on mindset, stress the importance of being adaptable in business, and share some of his memorable quotes. John Bragg's story exemplifies the combination of tenacity, innovation, and a people-first approach in business.