Old Newscast: Inside The Brexit Campaigns (Part 2)

In this episode of Old Newscast, host Adam discusses the key moments and strategies behind the Brexit referendum with Matthew Elliott from Vote Leave and Sir Craig Oliver from the Remain camp. They explore how both campaigns were shaped, the polling done before and during the campaign, and the messaging strategies they implemented. Craig discusses the Remain campaign's focus on economic arguments and how they aimed to appeal to undecided voters by emphasizing the potential financial impacts of leaving the EU. He also highlights the struggles they faced with miscommunication and a lack of engagement from the public regarding sovereignty.

Matthew shares insights into the Leave campaign's messaging, particularly the successful slogan "Take Back Control," which emerged from early polling. They discuss pivotal moments from the campaign, including significant debates, the impact of economic statistics on voter perception, and the controversial "Breaking Point" poster. Both speakers acknowledge the chaotic nature of the campaign and how it has influenced British politics today. They reflect on mistakes made during the campaign and what they might have done differently.