Champions League boom + Garry Cook on Manchesterism

In this episode of The Athletic FC Podcast, host Emma Paton is joined by football analysts Rob Green, Matt Slater, and Adam Crafton to discuss the current Champions League format that some are comparing to a European Super League. The conversation focuses on how the introduction of new match formats has impacted the excitement and intensity of the competition. They debate whether the frequent occurrence of big matchups diminishes their significance over time, particularly noting the predictability of top clubs qualifying despite varied group stages. The team reflects on views of individual games losing jeopardy, particularly given that larger clubs know their place in the tournament already.

The podcast then shifts to discuss UEFA's commercial success attributed to the new format, with Matt emphasizing the increase in viewing figures and sponsorships. As the show transitions, Gary Cook, former chief executive of Manchester City, joins to elaborate on the role of Manchester's football clubs in elevating the city's global profile. He argues that both clubs have driven not only their own brand but also the city's economic growth through international exposure and investment. The discussion touches on the dynamics of football as a growth driver for urban economies, contrasting past local significance with the global relevance these clubs now have. They explore the potential replicability of Manchester's model in other cities, particularly Birmingham.