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Moment 158: What is The Best Cheap Coffee? Coffee Expert Reveals In Blind Taste Test: James Hoffman

by DOAC

The Diary Of A CEO with Steven Bartlett

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Episode Summary

This episode revolves around a blind tasting of five different coffee cups sourced from various suppliers. The hosts start by assessing the aroma of the coffees, noting that darker roasts are often perceived as better quality, though this perception has shifted towards lighter roasts that preserve the inherent qualities of the coffee beans.

As they taste each coffee, the hosts evaluate them based on flavor, bitterness, acidity, and quality of the raw materials. The first coffee, identified as McDonald's, is deemed fairly bitter and of low quality, receiving low ratings from both hosts. In contrast, the second coffee from an independent local coffee shop is praised for its acidity and fruitiness, suggesting the use of better raw materials. The third coffee, identified as Costa, has a fuller, richer, but earthy taste, which some may not prefer. Starbucks’ coffee, rated next, is identified as having a more common standard taste, while the final cup from Pret is noted for its relatively higher quality compared to the chain offerings.

Ultimately, the hosts highlight the minimal variance in quality among high street chains while emphasizing the distinct difference in flavor and character represented by the independent coffee. They advocate for independent coffee shops, suggesting that despite a higher price, they often provide a more rewarding coffee experience.

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Episode Summary

This episode revolves around a blind tasting of five different coffee cups sourced from various suppliers. The hosts start by assessing the aroma of the coffees, noting that darker roasts are often perceived as better quality, though this perception has shifted towards lighter roasts that preserve the inherent qualities of the coffee beans.

As they taste each coffee, the hosts evaluate them based on flavor, bitterness, acidity, and quality of the raw materials. The first coffee, identified as McDonald's, is deemed fairly bitter and of low quality, receiving low ratings from both hosts. In contrast, the second coffee from an independent local coffee shop is praised for its acidity and fruitiness, suggesting the use of better raw materials. The third coffee, identified as Costa, has a fuller, richer, but earthy taste, which some may not prefer. Starbucks’ coffee, rated next, is identified as having a more common standard taste, while the final cup from Pret is noted for its relatively higher quality compared to the chain offerings.

Ultimately, the hosts highlight the minimal variance in quality among high street chains while emphasizing the distinct difference in flavor and character represented by the independent coffee. They advocate for independent coffee shops, suggesting that despite a higher price, they often provide a more rewarding coffee experience.

Key Takeaways

  • Darker roasts are often perceived as better, but quality is more about the raw materials used.
  • Independent coffee shops tend to offer more flavorful and unique coffee experiences compared to chains.
  • There's not a significant taste difference among popular high street coffee brands.

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