3 Levels of Building a Personal Brand | Ep 984

In this episode, the speaker emphasizes the importance of building a personal brand in today’s AI-driven world. They reveal their personal journey, highlighting the first stage as doing significant work ('do epic shit') that establishes credibility. Anyone looking to build a brand must have real skills or accomplishments that provide unique insights to their audience.

The second stage involves associating yourself with positive influences that resonate with your target audience. The speaker explains how effective branding can be enhanced by strategically collaborating with other recognized figures and aligning with what your audience appreciates. This could range from products they like to ideas that resonate with them.

Finally, in the third stage, the focus is on maintaining your brand’s relevance ('defending the belt'). This involves continuous effort to engage and captivate your audience through bold, high-stake actions that keep the brand in the spotlight. The speaker stresses the necessity of creating public goals that rally internal team alignment and attract audience attention, likening brand endurance to a sports championship’s cyclical nature.