My Simple Principles to Email Marketing | Ep 784

In this episode of The Game, Alex Hormozi reflects on his previous lack of engagement with email marketing, revealing that he seldom wrote emails in his past ventures until starting Acquisition.com. Hormozi discusses the unique power of written words, noting that they endure longer than other forms of communication. He emphasizes that written content can have a significant impact on branding and message delivery.

Hormozi shares his recent experience launching the 'Mosey Money Minute,' a series of tactical emails aimed at providing valuable business insights. He cites impressive metrics, including an 8.5% click-through rate and a 40% increase in conversion rates through simple follow-ups. Hormozi encourages listeners to embrace email marketing and provides a variety of tactical insights on improving email strategies, including not publicizing a cadence for emails, focusing on click-through rates rather than open rates, and the importance of segmentation.

He provides actionable tips for crafting effective emails, such as keeping messages simple, experimenting with structures, and including engaging PS statements. Hormozi also advocates for writers to overcome their fear of sharing knowledge, arguing that providing value can foster growth and engagement. He concludes by urging listeners to start emailing their lists, segment their audiences, and not shy away from unsubscribes, viewing email as a powerful and oftentimes underutilized marketing channel.