The Two Changes That Grew This Business 44% in One Year | Ep 966

The episode begins with Luis Lora, the owner of Optimum Works, sharing details about his online railing business, which generates $2.5 million in revenue but relies heavily on Google Ads for 81% of its customers. Alex, the host, identifies three major issues: high customer acquisition costs (CAC), low conversion rates, and inadequate repeat purchases. Alex proposes a focus on optimizing custom orders, improving the sales process, and better tracking of advertising spending.

During the strategies discussion, it becomes apparent that the attribution of sales to advertisements is crucial for understanding which channels are effective. Alex emphasizes simplifying the focus to working primarily with DIY customers who are less price-sensitive and more engaged with customized products. After implementing changes, Luis’s company saw a positive transformation.

One year later, the follow-up reveals Luis’s business has grown to $3.6 million in revenue with $540,000 in profit, demonstrating a 44% increase. The podcast highlights Luis’s commitment to action and the effectiveness of the strategies discussed, particularly improving the custom order page and overall sales process, resulting in tripled custom requests and a 20% closing rate.