Ideas That Stick with advertising legend Lee Clow

Simon Sinek interviews Lee Clow, a prominent figure in advertising known for his pivotal role in creating Apple's iconic 1984 commercial. Clow shares insights into his collaboration with Steve Jobs and the transformative nature of advertising in shaping consumer perceptions. He discusses the challenge of marrying creativity with business, emphasizing that great leaders embrace and challenge creative individuals to innovate. Clow reflects on the changing landscape of advertising and the decline of bold messaging in favor of more product-focused ads. He also highlights memorable campaigns like the Think Different campaign, which aimed to reinvigorate Apple during a challenging period. The conversation reveals the importance of nurturing creativity and vision in leadership, and Clow’s perspective on the ad industry as it evolves.