Running Trends 2026: What Every Runner Needs to Know

In this episode, the hosts delve into various running trends that have emerged over the past decade and predict future developments in the running community. They believe that running's popularity will peak around the London Marathon in 2027. Key trends discussed include the rise of modern social run clubs, the impact of social media on running culture, and the shift towards everyday runners rather than solely competitive athletes. The conversation extends to the technological advancements in running shoes and the phenomenon of marathon tourism.

The hosts highlight the transformation of traditional running clubs into more social and inclusive environments. They also predict a growing focus on trail running, the potential decline of major marathon events due to rising costs and accessibility issues, and the role of AI in personal training apps, which may lead to the 'death' of conventional training platforms.

Additionally, they address the notion that the running influencer market may fade, citing the evolving needs of brands and audiences. Lastly, they express their views on the future of running podcasts, suggesting that innovative and interactive formats may emerge amidst a sea of conventional content.