What happened to the older running influencers?

In this episode of the FORDY RUNS Podcast, Chris and Hayden tackle the topic of older runner influencers and their diminishing presence in the social media landscape. Hayden introduces the conversation by referencing a recent Instagram post questioning where older running influencers have gone. The discussion delves into various reasons behind their reduced visibility, such as changing social media algorithms favoring younger content creators, brand partnerships, and the shift in content focus towards lifestyle and identity rather than traditional performance metrics.

Chris reflects on the evolution of content creation over the years. Initially, influencers could gain traction effortlessly with simple posts, but now the landscape is more competitive and strategic, often requiring content creators to adapt to algorithm changes. He expresses concern that while the content from older influencers may be authentic and insightful, it often doesn't resonate as strongly in the current social media environment that favors quick, trendy content over in-depth discussions.

The hosts also explore the marketing strategies of brands targeting younger demographics, emphasizing how this focus may unintentionally alienate older runners who bring valuable experience and insight to the community. They contend that despite the changing landscape, there remains a significant audience for older influencers, who provide a different type of engagement and relatability. The episode wraps up with Chris highlighting the importance of maintaining these voices in the community, despite the pressures of modern content creation.