Instagram: Kevin Systrom & Mike Krieger

In this episode, Kevin Systrom and Mike Krieger share the story behind Instagram’s creation and rapid growth. Initially, Systrom developed a check-in app called Bourbon, which eventually pivoted into Instagram after realizing the popularity of photo-sharing. With a focus on user experience and a unique open-network model, Instagram garnered attention quickly, leading to significant user growth. The co-founders detail their experience during the launch, including technical challenges and the viral spread of their app. They also talk about the momentous event of selling Instagram to Facebook for a billion dollars, discussing the lessons learned, the importance of consumer insights, and the luck factor in their success. Throughout the episode, they emphasize resilience, adaptation, and the value of community feedback in their entrepreneurial journey.