£60k/month Marketing Agency facing Challenges Attracting Top-Tier Staff

In this episode, James Sinclair speaks with Connor, the founder of FullyBooked.com, a marketing agency focused on driving bookings for visitor attractions and immersive experiences. Within just two years, Connor has established a business that earns around £60,000 a month with a team of 15, but he faces several challenges.

Connor's first challenge is attracting top-tier management-level staff, as the business is still seen as a startup. The second challenge lies in getting his current staff to adopt a more commercially aware mindset towards clients' businesses, while the third concern is expanding into larger outdoor visitor attractions like theme parks.

James and Connor discuss the importance of hiring individuals with the right attitudes over specific skills, suggesting that Connor should invest in training new employees to understand the nuances of his niche market. They also touch on the significance of developing strong relationships within the visitor attraction industry through speaking at conferences and hosting educational events. Connor expresses a desire to be perceived as a leader in his field within the next few years.