How to Make More Money From Clients You Already Have
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Episode Summary
In this episode, the speaker addresses a common question from coaches about how to make more money in their coaching practices. He shares a straightforward framework that could potentially add an extra $2,000 per month. The approach revolves around creating upsell opportunities for existing clients through special sessions such as half-day breakthrough sessions or full-day intensives. These sessions can be priced significantly, often around £1,500, and require minimal additional effort since they can leverage existing client relationships.
The speaker highlights that upselling should preferably be aimed at clients with whom the coach has already established rapport rather than new clients who are untested. He notes the importance of guiding clients through a structured coaching process involving assessment, implementation, and maintenance phases, and suggests that a one-day intensive is best used as an additional support tool for clients rather than a standalone offer.
He discusses his own experience of how these one-day sessions contribute to his overall workload without overwhelming him, allowing for a profitable coaching practice while maintaining work-life balance. He points out that with only a few clients booking these sessions quarterly, coaches can significantly bolster their income.
The episode concludes with an invitation to explore a seven-step framework for coaches available in a blueprint format on platforms like Amazon, assisting in implementing the discussed strategies effectively.
The speaker highlights that upselling should preferably be aimed at clients with whom the coach has already established rapport rather than new clients who are untested. He notes the importance of guiding clients through a structured coaching process involving assessment, implementation, and maintenance phases, and suggests that a one-day intensive is best used as an additional support tool for clients rather than a standalone offer.
He discusses his own experience of how these one-day sessions contribute to his overall workload without overwhelming him, allowing for a profitable coaching practice while maintaining work-life balance. He points out that with only a few clients booking these sessions quarterly, coaches can significantly bolster their income.
The episode concludes with an invitation to explore a seven-step framework for coaches available in a blueprint format on platforms like Amazon, assisting in implementing the discussed strategies effectively.
Key Takeaways
- Adding upsell services like one-day intensives can significantly increase a coach's income.
- Engaging existing clients for upsells is more effective than targeting new clients.
- Coaching income generation should focus on sustainable growth rather than frantic scaling.
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