How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004

Alex Hormozi meets Caleb, the owner of a new roofing company, to help him scale his business significantly. Currently, Caleb has just begun, with revenue under $41,000 per year, and aims to hit $7-10 million in three years. They discuss Caleb's customer acquisition methods, primarily through door knocking and referrals, and evaluate his revenue streams, focusing on full replacements and smaller repairs. Alex emphasizes the importance of maximizing efficiency in a constrained environment, rooting strategies in Caleb's personal strengths as a door-to-door salesman.

The conversation explores ways to enhance average tickets for repairs and upsell additional services while also determining the role of a growing sales team in achieving Caleb's revenue goals. Alex proposes various systems, including video sales letters (VSLs) to streamline the sales process and systematize client interactions, improving customer retention and upselling opportunities.

By the end of the episode, Caleb implements the plan and experiences significant growth after 90 days, achieving revenues of $250,000, transitioning to a more aggressive sales approach, refining his upselling techniques, and incorporating a custom CRM for improved job management. The episode showcases actionable strategies for young entrepreneurs to scale their businesses effectively.