If You Hate Selling, Watch This | Ep 998

Alex Hormozi hosts Tina Su, who shares her experience running a speech therapy program called HiMama. In the past year, she achieved $777,000 in revenue, with a striking 72% profit margin, by focusing on helping children with speech delays and autism. The program, priced at $2,500 per year, includes a three-month intensive and nine months of aftercare.

Tina expresses struggles with managing all aspects of her business, leading to burnout and limiting her outreach. Alex encourages her to optimize her sales process and pricing strategies. They delve into potential changes, including structuring webinars for better efficiency and focusing on consistent messaging during marketing efforts. Hormozi emphasizes the notion that charging for her valuable services is not only acceptable but necessary for broader impact, dispelling Tina's fears about being perceived as profit-driven.

The two conclude the discussion with actionable strategies for improving Tina’s overall business model, emphasizing the importance of scaling effectively while maintaining quality support for clients.